57. Kronic Wheels

May 27, 2022
May 27, 2022 Will Mackie

Welcome to another week of Comacan questions, thanks for tuning in for another week. This week we are joined by some of our friends to the north of us. Over the years the choices for wheels have exploded into many different brands for all types of preference of shape, size, hardness, and colour. We’re proud to see options open in the local Ontario skateboarding scene. Our guest today offers wheels in a variety of graphics as well as some soft goods including T-Shirts, Hoodies and Toques. Please welcome our guest for this week’s interview, Kronic Wheels.

Why did you choose the name Kronic?
The name was first used as a placeholder given to me by my dad. Later on, I ended up finding out that Kronic was slang for weed and I decided to keep it because I thought it was funny and I’m often viewed as a goody-two-shoes.

What motivated you to start a skateboard wheel company?
The idea of starting a company was originally a joke between close friends when we first started skateboarding because it seemed so out of reach but as time went on and the idea became more plausible it seemed like a fun industry to get into.

How long have you been making wheels?
We’ve been making wheels since July 2020. So about 2 years.

Where are you based out of?
We are based out of Barrie, Ontario.

Where can people view your products?
Our products can be found at kronicwheels.com. We can also be found in Bliss Skateshop, Ride skate shop, and Souldiers Barrie.

What makes Kronic special?
I’d say what makes us special is how we give opportunities to young Canadian skaters that deserve it. Issac, Daniel, and johnny are killing it at such young ages, so they definitely earned it.  Another thing that makes Kronic special is how we can offer high-quality wheels at a cheaper price.

Do you have a team?
Yes, we do! Currently, our team consists of Johnny Evans(@sk8johnny2.0), Issac Lee(@poppinriad), and Daniel De Luca(@ddskates07). We will likely well have a few more eventually.

What does skateboarding mean to you?
Skateboarding is my therapy for anything. It’s something that allows you to just get away and temporarily escape your problems to work on improving yourself. there is honestly no better feeling than seeing all the hard work you put in pay off and that’s definitely the most satisfying part of skateboarding.

Any goals with the company?
We’ve already reached a lot of the goals that I thought would take way longer but I’d have to say that our next big goal is to get our product into ten unique skate shops within the next year.

Anyone you’d like to thank?
I have to thank all the homies who supported and believed in the dream, the skate shops that carry our product, and especially Souldiersbarrie for being the first. Thanks to the team for helping me out the best they can and Dan Bokma for being a great business mentor. I appreciate all of you.