Welcome back to another round of Comacan Questions, we’ve been away from interviews for a few weeks as we try to reach out to more companies, initatives, brands and artists to share more about them. With that being said we are proud to be able to share more information about one such brand we’ve seen online quite a bit. This Brand has been one we’ve followed for a while, witnessing some great marketing through their photos and some killer graphics. We are proud to share this weeks interview with Raw Cult.
What is Raw Cult?
RAW CULT is a graphic driven apparel brand, drawing inspiration and influence from punk ideologies, hip hop culture and an offbeat way of life.
Why did you choose the name Raw Cult?
I thought it had a nice ring to it, and it’s a riff off my video production company, which is called Raw Cut Media.
What inspired you to start the brand?
Hearing heavy metal for the first time at the age of 4, the railroad tracks, Erik Brunetti.
Where are you based out of?
Online at www.rawcult.ca and in store here in Montreal at Revolution 514/Soundcentral and Casse-Tête.
What does skateboarding mean to Raw Cult?
Skateboarding found its way into my life at a young age. My first board was a late 80s, possibly early 90s Canadian Tire setup with the hard plastic tail skid, and if I remember correctly, the graphic was some cartooned out dude blasting off a launch ramp. When I was 13 years old, skateboarding became a full-time activity. I quit playing hockey and tried to avoid any kind of competitive sports that came with a strict rule book that had to be followed. It’s cliché and I’m sure you’ve heard this before, but skateboarding was an escape and a freedom that opened up a new and exciting world for me. For a few years in my early teens, my mom would drop me off in town every day on her way to work at like 7:30am, and my friends and I would skate all day and night, for as long as we were allowed out on the streets. I grew up in a small town called Lennoxville, and there were a ton of skaters from around the way, as well as the neighbouring city of Sherbrooke. The 90s and early 2000s were a real trip in Lennoxville, but that’s another story. So, to answer your question, I would say that skateboarding has shaped and influenced me, so naturally it’s an ingredient in the RAW CULT matrix. The same freedom that I get from skating, also exists in the way I operate my business, in many ways.
Any dreams with the brand?
I’d like to do some pop-ups in the US, Japan and Europe.
Anyone you’d like to thank?
The Montreal clann.